This is the story of inside labs. Kris Paasila, founder and CEO tells why the company was born.
It all starts with a unsuccessful search for an existing digital solution. On one hand it has to strongly engages with the users and on the other hand it gives them an added value for the experience in a tourist destination. Which led him to found a company that specializes in exact these issues. Later he explains how gamification literally changed the game. And at the end, he talks about the combination that makes up the secret sauce for the successful inside labs solutions like the Matterhorn App or INSIDE LAAX App.