Kris Paasila

CEO & Founder

Start ups . Business Planning . Strategy.

Kris Paasila is co-founder and CEO of inside labs. As a mountain lover and digital marketing expert he found his way to @laax six years ago. After studying in London, working in South Africa and starting a venture in renewable energy, Laax was the place he wanted to be. Here he had a big mountain as his playground and could shape the digital landscape of Weisse Arena Gruppe as Director of Digital Services. He travels back and forth between Switzerland and his home country Finland, where he loves to enjoy a session or two in a good old sauna.